With over 26 years of experience in high-tech sales, marketing, and business development, and a proven track record of success, Blue Glass Company provides strategic planning, program, marketing, and writing services.  These services are focused on helping businesses and organizations move forward, drive growth, and create an environment where people can be successful.  Our consulting services often overlap with coaching.

Just as we practice integral coaching, we take an integral approach to consulting.  With all consulting services, we spend time understanding and framing the problem our clients are trying to solve, or barriers that they are trying to overcome.  We then create a clear description and scope-of-work based on client needs.

For example, a leader might come to us to create a strategic plan that includes a clearly defined vision, mission, and set of goals and objectives.  Part of the plan may include a need to re-align a team, and the team leader may need help in navigating the change.  Our coaching services can help the individual to effectively implement the strategy, coordinate and align the team, and drive execution success.

Regardless of the service, you will receive the highest level of quality in every deliverable, whether it’s a strategic plan, a program, a blog, or a set of marketing deliverables.

Strategic Planning and Facilitation

Who invented the term “strategy” and what exactly does it mean?  Sun Tzu’s The Art of War (400 BC) is often recognized as one of the best works of military strategy, focused primarily on beating one’s enemy.  The term “strategos,” meaning “general,” is attributed to the Greeks, but they probably never used the term.  Fast forward to today, a strategy is a plan or approach to realize a set of goals and objectives and achieve defined success.

At Blue Glass Company, we’re experts at helping companies and organizations analyze opportunities with an understanding of the current landscape, and their position within it.  Based on the opportunity and environment, we define a clear vision and mission for the future, concrete goals and objectives, and project planning frameworks to help them realize success.  This includes ways to effectively align or shift an organization, manage change, and of course, create clear ways to communicate the change.

Strategic Growth Programs

Who invented the term “strategy” and what exactly does it mean?  Sun Tzu’s The Art of War (400 BC) is often recognized as one of the best works of military strategy, focused primarily on beating one’s enemy.  The term “strategos,” meaning “general,” is attributed to the Greeks, but they probably never used the term.  Fast forward to today, a strategy is a plan or approach to realize a set of goals and objectives and achieve defined success.

At Blue Glass Company, we’re experts at helping companies and organizations analyze opportunities with an understanding of the current landscape, and their position within it.  Based on the opportunity and environment, we define a clear vision and mission for the future, concrete goals and objectives, and project planning frameworks to help them realize success.  This includes ways to effectively align or shift an organization, manage change, and of course, create clear ways to communicate the change.

Marketing

Effective marketing plans separate successful companies from those that aren’t.  Being able to size a market, define an opportunity, and develop a clearly-differentiated position and value proposition for your company or organization are critical components of your marketing plan.  And that’s only the beginning.

At Blue Glass Company, we help you to frame your marketing strategy and plan based on the market opportunity and goals you would like to achieve.  Our services include market sizing, strategy development, competitive analysis and positioning, persona development, messaging and content creation, design services, and website development and implementation.

Wherever you might be with your company, we can quickly assess your current state, understand where you’d like your marketing efforts to take you, and design and implement a plan.  We can hand the plan off to you, or work side-by-side with you to implement and measure it.

Content and Message Development

With a major in English, an MA in Education with a writing emphasis, and as a former English teacher, our primary founder, Renee Patton, can assist with any writing project, large or small.  She specializes in writing clear and compelling content that drives defined outcomes to specific audiences.

Writing services include blogs and articles, case study development and creation, white papers, speeches, website content, resume writing, and cover letters.

We can also edit what you already have to ensure you’re best communicating what you have to offer, error-free, neat, and clean.